Copywriting

The following are sample extracts of copy that have been written for two companies, Authentique Home and Hum Vegetarian Restaurant.

Authentique Home

We passionately endeavour to unearth the true beauty of Vietnamese craft traditions to the world. Since our humble conception, we have committed ourselves to bringing back the beauty of Vietnamese crafts to more people, both through the preservation of our antique heritage and the innovation of new designs and ideas.

Delicately blending influences from Nordic New Design and the effortless grace of Zen from the East, Authentique’s East Sky - West Wind aesthetic seeks to breathe new life into the time-honoured beauty of traditional Vietnamese crafts. The arts of pottery, carpentry, and textile making are among the nation’s most beautiful long standing traditions, that, through centuries of growth and hardship, have survived the country’s tumultuous past in the modest pockets of the country in which the values of art and authentic craft making are still respected today. In upholding the dignity, passion, and hard work that have shaped these beautiful craft traditions over the years, we strive to reflect these same values in the heart of modern-day Saigon, an industrialised city now far-removed from nature and its own venerable past. 

In aspiring to bring nature and its untouched beauty back into our daily lives, and to honour the true value of artisanal craft making in the modern era, Authentique’s aesthetic philosophy is centred around reflecting the true beauty behind these timeless inspirations as rooted in their organic, uniquely imperfect, and transient nature. With our own hands, we make the things you need in everyday life, and to them we add a touch of timeless beauty. In the same way a Japanese Zen garden attests its beauty in the subtle pebble movements and clay wall stains as weathered by the passing of time, Authentique’s creations find their grace in each piece’s naturally distinctive essence as weathered by the subtle finesse of the hand movements of our artisans, the organic variations in our natural production processes, and the non-uniform quality of our natural materials. Departing from Confucian ideals of symmetry and sterility, our aesthetic principles, such as that of colour and composition, find inspiration in asymmetry, intimacy, and humbleness: a stroke of paint, a flow of the wind, a sprouting of a seed. When an item has a natural and unique history, it becomes more sincere, more true to life, and infinitely more beautiful.

Every single piece is thus handmade with utmost care and dedication by our artisans, taking its time to come into being like no other as a unique manifestation of centuries of antique Vietnamese tradition and contemporary refinement. In this, we hope to create an organic space in which the beauty of these crafts may radiate and blossom into a source of great pride for Vietnam. With heartfelt pride and joy in our work, we sincerely hope that you may welcome into your home these beautifully handcrafted pieces for yourself and your loved ones to fall in love with as we have.

Hum Vegetarian Restaurant

At Hum, we are always striving to create the best, most wholesome gastronomic experience that we can offer. We believe that food is one of the most essential aspects of a happy, healthy, and peaceful life. With great passion in what we do, we are constantly refining our beloved creations and creating new ones that we believe will be a delight to you and your company. Clean and fresh ingredients are especially selected for their health-giving benefits and complementary flavours, and coalesce into fine creations that deliver guilt-free and wholly indulgent sensual experiences. The particular health benefits of each dish are outlined in our menu, so you can rest assured that everything you eat will be a positively gratifying addition to your life.

Taking inspiration from traditional Vietnamese and other cuisines, our delicious creations are composed of a delicate balance of salty, sweet, sour, and hot flavours and aromas, sure to delight your taste buds in the best of ways. We also understand that one must treat one's body as a temple, to only nourish it with the best that the earth has to offer, in order to live a happy and wholesome life. Our dishes are prepared using only the freshest natural ingredients, handpicked to give your health the love and care it deserves.

Both of our two locations are designed with great care to give you an atmosphere in which to mindfully and joyfully experience the beauty and the tranquility of nature, while enjoying a comfortable dining experience defined by sophistication and Zen philosophy. Our café & restaurant location is meticulously adorned with lotus leaves, flowers, and bright beautiful colours. Outdoor seating is available beside our refreshing water features or on the lush balcony, as well as indoor options surrounded by Vietnamese-style paintings and décor. Meanwhile, our atmospheric lounge & restaurant location gives you a sensual and decadent dining experience, while retaining our aesthetic values of Zen and tranquility. Many seating options are available by the windows, on our comfortable lounging seats or by our bar and beautiful water feature. Make yourself comfortable as you delve into an atmosphere carefully curated for tranquility, beauty, and harmony. Serene music, natural wooden interiors and an array of beautiful plants and trees combine to give you a peaceful space in which to find a moment of joy and mindfulness.